18 of the Most Famous TikTokers on the Planet

 TikTok is emerging as a viable marketing platform for content creators and brands alike. The video-sharing platform is the most downloaded app in the Apple iOS store and has an active user count of 500 million. No wonder TikTok is the marketing destination of choice for smart brands.

TikTok marketing can reap rich dividends if your consumer base includes mainly teens and Gen Z. Why? This age group makes up 41% of TikTok’s user base. There are two ways of making inroads into TikTok. You can either create content (and hope for it to create waves) or collaborate with a TikTok influencer to be your brand advocate. 

TikTok influencers can not only spread your message faster, but they’re also cheaper in the long run. Plus, the engagement they generate is organic and long-lasting. To help you find the right TikTok influencer, we’ve shortlisted the most popular musers from various genres. 

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